When I market your property, you are going to need to have some choice photographs. Before you expectedly stand, waiting for me whipping out the camera, however, there are other steps to the process.
Why Photographs for Your Listing Are Important
One of the most important things that will set your property out from others is photographs. When a buyer is looking in MLS, on the internet or in some other location, photographs draw their attention. Is this shallow? Well, yes and no.
Unless you are talking to a lawyer or psychiatrist, words are cheap. Indeed, the real estate world has its own lexicon of terms that don’t really mean what they say and are the basis for some snide remarks. For instance, a cozy home is a real estate methodology for saying a property is SMALL! The question, of course, is how small are we talking? This is why photographs are key to all of my marketing efforts.
In the view of most buyers, the initial proof in the pudding is in photographs. Almost nobody really believes any of the adjectives used in real estate advertisements. Frankly, they words could mean anything. Much like a dating site, however, photographs tend to shed a more objective light on the subject. Unlike a dating site, a property doesn’t tend to dramatically age over five years, change hair color, go bald or gain some unwanted pounds. Put in practical terms, buyers don’t believe much of the words, but do believe what they see in the photographs.
If you give some thought to what I just said, you will realize that I am suggesting that most buyers assume I will lie about your property in advertisements. I Don’t take this personally. They don’t know me, and trust takes time to build up?
You would be shocked how many realtors put little or no effort into the photographs of the properties they are listing. As an old commercial slogan stated Image is everything. A shallow statement, but true. Your home listing photographs represent the first curb appeal impression buyers will get of your property.
This means you need to strongly consider hiring a realtor who uses a professional photographer to take their listing photographs. They understand lighting, angles and so on. It may sound like an unnecessary expense for the realtor, but for my client, it can be the difference between their home selling and sitting on the market for month after month.